The writer of Zen Habits says that he owes his success most to the fact that when he wrote his first opinionated post he got a great response from his readers. He then realised that he could be himself and still make money and have readers and now www.zenhabits.net is a fantastic blog that offers a challenging outlook on life and all the things that we do everyday.
When it comes to making money online some people try and hide behind a façade of who they want people to think they are. I prefer to step out from under the mask I could portray myself as and show you who I really am. I do this through personal comments in my writing, through photos and through video posts (which I am just starting). I want to create a financial community here on www.foolswealth.com where people don’t have to be afraid to be themselves and they can learn about finances and be spoken to where they are at, not pretending they are further ahead than they are.
If you want to build readership to your blog or website and you want to sell your products effectively then it can be helpful to have an opinion on things occasionally. Recently I wrote my first post which presents as strong opinion and that is the post of God and Money: Not God vs Money. CLICK HERE to read it now.
Here is why I believe it is beneficial for you to have an opinion occasionally.
You challenge peoples mindsets
When you present and opinion on something you are presenting a way of thinking to people. If this contrasts with their current way of thinking then it challenges their mindset. Most often they will disagree because people are set in their ways, but from time to time they will be open to change.
You can relate to people with your same opinion
People love to have their opinion affirmed and if you present an opinion that is similar to or the same as someone else’s opinion then they will love you for it.
Opinions are interesting
People love gossip and they love to read things that are interesting. Lets face it that a lot of information (however helpful) can be painfully boring to read. Opinions lighten up things a little and make your content more interesting.
You prove that you are not a robot and it is more relational
Anyone robot can provide information but people are looking for more than information they are looking for relationship and community. Opinions (especially when open for discussion) help create community amongst your readership and it shows them a little bit about yourself and who you are as a person.
It allows room for people to comment
As a writer always be open to comments from readers that disagree with your opinion and be willing to discuss it further. Don’t be stubborn but be opinionated. Then let people discuss amongst themselves if they agree of disagree.
Final Note: Opinions can be a great way of forming interesting and popular content. So don’t be afraid to have an opinion on something, those with the best opinions and ability to back up what they believe have the best content on the web.







May 3rd, 2008 at 2:22 pm
Awesome post!
I agree, I also put myself out there and make my own opinions.
Writing is alot easier when your being yourself!
failureblogger-16 year old blogger